Hello! I'm Sean Bell
The Legal Marketing Guru
I am considered by some as a non-traditional legal marketing consultant. I offers a unique perspective on traditional marketing philosophies. My expertise focuses on online marketing and the ever changing framework of this field.
My Marketing Philosophy
It’s no longer enough to achieve results by following the status quo. You must offer something this is of significant value to your ideal client. The internet offers consumers thousands of options. What are you offering that is unique and better than your competition?
Digital marketing extends far beyond online efforts. There are multiple offline marketing campaigns that support online placement. Your website is the centerpiece of all marketing campaigns, online and offline.
Principles of Marketing Success
With an infinite world of information available at your finger tips, one can only stand out if they truly offer something of value and is unique to the user. This can come in the form of a product/service, a marketing message or both. The best case scenario are from those that disrupt their industry by thinking outside the box and taking large risks.
If popularity is achieved the copy cat nature of the internet will eventually follow. One must stay 3 steps ahead of the competition that is looking to duplicate your successes. Always be pressing yourself to update your message and be on the lookout for the next big thing.
Due to the competitive and fast-paced internet environment, one that does not have control of their marketing department and efforts usually cannot keep up with changes fast enough. Own the keys to your castle. Continue to educate yourself in online marketing. And measure your results so you can predict future campaigns.